How Dynamic Metrics Revolutionize Data Analysis in Business Reports
I consider dynamic metrics as metrics calculated based on the selection of the report user. Picture this: your company has tasked you...
Cross-Sell Analytics
My discussion with a friend led to a story about how a store used analytics to boost revenue by placing beer close to diapers. A retail...
Unlocking the Mystery of Customer Behavior: Understanding Days Since Last Transaction
Business Problem — Identify how long ago customers purchased a product. Why is this a business problem? A paying customer is a happy...